All posts by Philip Yaffe

Philip Yaffe was born in Boston, Massachusetts, in 1942 and grew up in Los Angeles, where he graduated from the University of California with a degree in mathematics and physics. In his senior year, he was also editor-in-chief of the Daily Bruin, UCLA's daily student newspaper. He has more than 40 years of experience in journalism and international marketing communication. At various points in his career, he has been a teacher of journalism, a reporter/feature writer with The Wall Street Journal, an account executive with a major international press relations agency, European marketing communication director with two major international companies, and a founding partner of a specialized marketing communication agency in Brussels, Belgium, where he has lived since 1974. He is author of 14 books, which can be found easily in Amazon Kindle.

COVID-19 with a Smiley Face

We probably all know the aphorism “Laughter is the best medicine.” In this era of COVID-19, mental health professionals often remind us of the importance of maintaining our courage by maintaining our sense of humor. People love telling jokes, which is one way of doing this. Computer scientists and programmers are no exception to this truism. Neither are they exceptions to the dictum that the best jokes are usually the shortest jokes. Among professional comedians, these little gems are known as “one-liners.”

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Flashlight (Torch)— Extraordinary Ordinary Things

Since the dawn of time, or perhaps more appropriately, since the night of time as they say in French (la nuit du temps), mankind has needed something to light their way in the dark to see where they are going. Most often it was a treated as a burning stick, generally called a “torch.” The burning torch filled the bill until very late in the 19th century, just over 130 years ago, with the invention of a reliable, easily portable electric light.

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KITE—Extraordinary Ordinary Things

Ben Franklin was not the first example of a kite being used for a scientific experiment, nor was it the last. Few people know that kites today are still very much being used to explore and understand our world. If you do already know this, that’s what makes you a nerd.

The subtle humor of Charles Schulz’s beloved “Peanuts” comic strip (which débuted in 1947) is somewhat of an acquired taste. When they first come across it, many people see little or nothing to it. However, the more they are exposed to the comic, the more they appreciate its delicate profundity. That’s what makes them intellectuals.

Most likely, dear reader, you fall into both categories, which together make you a very well rounded person.

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Biting the Hand that Treats You. Unwarranted Assaults on Healthcare Advice

Anyone who has been paying attention to the developing COVID-19 crisis in the United States will have noticed a puzzling and damaging paradox. While political leaders claim to be taking action against the pandemic based on the best scientific advice available, when this advice conflicts with what they perceive to be in their own best political interests, they reject it. Worse, they denounce the advice being given as bad science and the advisers as being bad scientists. The attacks seem to become additionally virulent when a scientific advisor changes his or her mind.

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