All posts by Philip Yaffe

Philip Yaffe was born in Boston, Massachusetts, in 1942 and grew up in Los Angeles, where he graduated from the University of California with a degree in mathematics and physics. In his senior year, he was also editor-in-chief of the Daily Bruin, UCLA's daily student newspaper. He has more than 40 years of experience in journalism and international marketing communication. At various points in his career, he has been a teacher of journalism, a reporter/feature writer with The Wall Street Journal, an account executive with a major international press relations agency, European marketing communication director with two major international companies, and a founding partner of a specialized marketing communication agency in Brussels, Belgium, where he has lived since 1974. He is author of 14 books, which can be found easily in Amazon Kindle.

Flashlight (Torch)— Extraordinary Ordinary Things

Since the dawn of time, or perhaps more appropriately, since the night of time as they say in French (la nuit du temps), mankind has needed something to light their way in the dark to see where they are going. Most often it was a treated as a burning stick, generally called a “torch.” The burning torch filled the bill until very late in the 19th century, just over 130 years ago, with the invention of a reliable, easily portable electric light.

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KITE—Extraordinary Ordinary Things

Ben Franklin was not the first example of a kite being used for a scientific experiment, nor was it the last. Few people know that kites today are still very much being used to explore and understand our world. If you do already know this, that’s what makes you a nerd.

The subtle humor of Charles Schulz’s beloved “Peanuts” comic strip (which débuted in 1947) is somewhat of an acquired taste. When they first come across it, many people see little or nothing to it. However, the more they are exposed to the comic, the more they appreciate its delicate profundity. That’s what makes them intellectuals.

Most likely, dear reader, you fall into both categories, which together make you a very well rounded person.

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Biting the Hand that Treats You. Unwarranted Assaults on Healthcare Advice

Anyone who has been paying attention to the developing COVID-19 crisis in the United States will have noticed a puzzling and damaging paradox. While political leaders claim to be taking action against the pandemic based on the best scientific advice available, when this advice conflicts with what they perceive to be in their own best political interests, they reject it. Worse, they denounce the advice being given as bad science and the advisers as being bad scientists. The attacks seem to become additionally virulent when a scientific advisor changes his or her mind.

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The Whistle—Extraordinary Ordinary Things

Some of the most famous lines in cinema history were uttered by Lauren Bacall to Humphry Bogart in the 1944 Film “To Have and To Have Not.” The scene has Bogart’s character Harry “Steve” Morgan, a fishing captain in Nazi-occupied France refusing to smuggle members of the resistance on to his boat. Bacall, playing Marie “Slim” Browning, flirtatiously tries to change his mind. Just before exiting the scene, she passionately kisses him and says, “You don’t have to act with me, Steve. You don’t have to say anything and you don’t have to do anything. Not a thing. Oh, maybe just whistle. You know how to whistle, don’t you Steve? You just put your lips together, and blow.”

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