Playwright and raconteur George Bernard Shaw is reported to have said, “The greatest problem with communication is the illusion that it has been accomplished.” This is true both for writing a text or giving a speech. Why? Largely because while grappling with mechanics of writing, we all too often lose sight of another important insight into effective communication enunciated by novelist and essayist Robert Louis Stevenson: “Don’t write merely to be understood. Write so that you cannot possibly be misunderstood.” Continue reading
