“Please Mr. Postman” (The Marvelettes) and “Return to Sender” (Elvis Presley) were two major pop hits of the 1960s. Among many others songs, they tell the story of young lovers desperately trying to communicate with the object of their affection via hand-written and posted letters.
There’s a widely accepted principle about technology adoption. When a new technology is introduced, people are aware of it and learn how to use it. After a while, people come to embody the practices of using it well and are no longer aware of it. It is just part of our world. We no longer notice how we ever lived without it. Some say this principle is characteristic of the computer age. However, this did not originate with computers. It has always been the case with revolutions in daily life. Those who see the revolution taking place are unlikely ever to forget it. Those who see only the effects of the revolution often don’t fully recognize and appreciate it. I call examples of this phenomenon “extraordinary ordinary things.” For me, the most undervalued extraordinary ordinary thing is the elevator. Continue reading The Elevator—Extraordinary Ordinary Things→